The moderating role of individualism/collectivism and materialism : an application of the theory of planned behavior (TPB) in halal food purchasing
Afzaal Ali, Mehkar Sherwani, Adnan Ali, Zeeshan Ali, and Shahid Sherwani
| Year of publication: |
2020
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|---|---|
| Authors: | Ali, Afzaal ; Sherwani, Mehkar ; Ali, Adnan ; Ali, Zeeshan ; Sherwani, Shahid |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 26.2020, 9, p. 581-599
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| Subject: | China | Germany | halal food | Individualism/collectivism | materialism | TPB | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Deutschland | Lebensmittel | Food | Ernährungsindustrie | Food industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2020.1846148 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012423470