The moderating role of language on perceived risk and information-processing online
Juan Miguel Alcántara-Pilar; Salvador del Barrio-García; Esmeralda Crespo-Almendros; Lucia Porcu
| Year of publication: |
2015
|
|---|---|
| Authors: | Alcántara-Pilar, Juan Miguel ; Barrio-García, Salvador del ; Crespo-Almendros, Esmeralda ; Porcu, Lucia |
| Published in: |
Analyzing the cultural diversity of consumers in the global marketplace. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8262-7. - 2015, p. 320-345
|
| Subject: | Risiko | Risk | Sprache | Language | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Risikopräferenz | Risk attitude |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011396958