The moderating role of language on perceived risk and information-processing online
Year of publication: |
2015
|
---|---|
Authors: | Alcántara-Pilar, Juan Miguel ; Barrio-García, Salvador del ; Crespo-Almendros, Esmeralda ; Porcu, Lucia |
Published in: |
Analyzing the cultural diversity of consumers in the global marketplace. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8262-7. - 2015, p. 320-345
|
Subject: | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Sprache | Language | Online-Handel | Online retailing |
-
Alcántara-Pila, Juan Miguel, (2018)
-
The enhancing versus backfiring effects of positive emotion in consumer reviews
Rocklage, Matthew D., (2020)
-
The impact of language style on consumers' reactions to online reviews
Wu, Luorong, (2017)
- More ...
-
A review of psycho- vs. socio-linguistics theories : an application to marketing research
Alcántara-Pilar, Juan Miguel, (2015)
-
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Porcu, Lucia, (2017)
-
Alcántara-Pilar, Juan Miguel, (2017)
- More ...