The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
John G. Wirtz; Sela Sar; Shreyas Ghuge
| Year of publication: |
2015
|
|---|---|
| Authors: | Wirtz, John G. ; Sar, Sela ; Ghuge, Shreyas |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 32.2015, 2, p. 180-196
|
| Subject: | message framing | mood | personal relevance | persuasion | information processing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Emotion | Persönlichkeitspsychologie | Personality psychology | Werbepsychologie | Psychology of advertising | Experiment | Werbung | Advertising | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011304092