The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation
| Year of publication: |
1996
|
|---|---|
| Authors: | Peracchio, Laura A. ; Tybout, Alice M. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 23.1996, 3, p. 177-192
|