The Moderating Role of Referent of Focus on Purchase Intent for Consumers with Varying Levels of Allocentric Tendency in a Collectivist Culture
| Year of publication: |
2008
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|---|---|
| Authors: | Wu, Couchen ; Jang, Lieching |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 20.2008, 3-4, p. 5-22
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