The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Matti J. Haverila, Kai Haverila and Caitlin McLaughlin
| Year of publication: |
2021
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| Authors: | Haverila, Matti J. ; Haverila, Kai ; McLaughlin, Caitlin |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 12.2021, 4, p. 339-356
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| Subject: | brand community | customer engagement | customer satisfaction | gender | relationship quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Geschlecht | Gender | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Social Web | Social web | Kundenintegration | Customer integration | Dienstleistungsqualität | Service quality | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2021.118294 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012669849