The moderating role of power distance on the reaction of consumers to the CEO as a spokesperson during a product harm crisis : insights from China and South Korea
Year of publication: |
September 2018
|
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Authors: | Laufer, Daniel ; Garrett, Tony C. ; Ning, Bo |
Published in: |
Journal of international management. - New York, NY : Elsevier, ISSN 1075-4253, ZDB-ID 1285468-2. - Vol. 24.2018, 3, p. 215-221
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Subject: | Crisis communication | Management | CEO | Power distance | China | Führungskräfte | Managers | Südkorea | South Korea | Krisenmanagement | Crisis management | Macht | Power | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations |
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