The moderating role of product categories in the relationship between online fulfillment, procurement, and consumer repurchase intention : a hierarchical analysis
Xiang Wan, Xiaowen Huang, Yan Dong
| Year of publication: |
October 2016
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|---|---|
| Authors: | Wan, Xiang ; Huang, Xiaowen ; Yan, Dong |
| Published in: |
The journal of supply chain management : a global review of purchasing and supply. - Hoboken, NJ : Wiley-Blackwell, ISSN 1523-2409, ZDB-ID 1463569-0. - Vol. 52.2016, 4, p. 63-76
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| Subject: | product categories | consumer repurchase intention | consumer satisfaction | online retailing | online order fulfillment | expectancy theory | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jscm.12114 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011603005