The Moderating Roles of Relationship Quality and Dependency in Retailers’ New Product Adoption Decisions
Year of publication: |
2008-10-24
|
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Authors: | Verhoef, Peter ; van Everdingen, van Everdingen, Y.M. ; Sloot, Sloot, L.M. |
Institutions: | Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam |
Subject: | adoption | logit model | power | relationship marketing | retail | store brands |
Extent: | application/pdf |
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Series: | ERIM Report Series Research in Management. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:ems:eureri Number ERS-2008-065-MKT |
Classification: | C44 - Statistical Decision Theory; Operations Research ; L81 - Retail and Wholesale Trade; Warehousing ; M - Business Administration and Business Economics; Marketing; Accounting ; M31 - Marketing |
Source: |
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Verhoef, Peter, (2004)
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Everdingen, Y.M. van, (2008)
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Using Selective Sampling for Binary Choice Models to Reduce Survey Costs
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Verhoef, Peter, (2004)
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