The moderator role of brand awareness and brand loyalty on consumers' online impulse buying behavior
Melis Kaytaz Yiğit, Mehmet Tığlı
| Year of publication: |
January 2018
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|---|---|
| Authors: | Yiğit, Melis Kaytaz ; Tığlı, Mehmet |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 7.2018, 1, p. 35-48
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| Subject: | Online Impulse Buying | Brand Awareness | Brand Loyalty | Impulsiveness | Private Shopping Clubs | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Online-Handel | Online retailing | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v7i1.834 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011883916