The more things change the more they stay the same : a replicated study of small retail firm resources
Louise Grimmer, Martin Grimmer, Gary Mortimer
| Year of publication: |
September 2018
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| Authors: | Grimmer, Louise ; Grimmer, Martin ; Mortimer, Gary |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 44.2018, p. 54-63
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| Subject: | Retailing | Small retailers | Resources | Resource advantage theory | Strategic orientation | Planning | Strategic marketing | SME | KMU | Einzelhandel | Retail trade | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.05.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011904318