The motivations of college students’ use of social networking sites in travel information search behavior : the mediating effect of interacting with other users
Sung-Bum Kim; Kyu Whan Choi; Dae-Young Kim
| Year of publication: |
2013
|
|---|---|
| Authors: | Kim, Sung-Bum ; Choi, Kyu Whan ; Kim, Dae-young |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 30.2013, 3/4, p. 238-252
|
| Subject: | social networking sites | motivations | user interaction | travel information search behavior | Social Web | Social web | Informationsverhalten | Information behaviour | Urlaubsverhalten | Holiday behaviour | Motivation | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Mediennutzung | Media usage | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009775419