The movement of meaning across cultures : a conceptual model for understanding cross-cultural consumption
Helene De Burgh-Woodman
| Year of publication: |
2012
|
|---|---|
| Authors: | De Burgh-Woodman, Helene |
| Published in: |
Interdisciplinary approaches to product design, innovation, & branding in international marketing. - Bingley [u.a.] : Emerald, ISBN 1-78190-016-7. - 2012, p. 281-304
|
| Subject: | Kulturelle Identität | Cultural identity | Interkulturelles Management | Cross-cultural management | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Kultur | Culture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009628419