The multi-actor perspective of engagement on social media
Sara Shawky, Krzysztof Kubacki, Timo Dietrich and Scott Weaven
| Year of publication: |
2022
|
|---|---|
| Authors: | Shawky, Sara ; Kubacki, Krzysztof ; Dietrich, Timo ; Weaven, Scott |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 64.2022, 1, p. 19-37
|
| Subject: | customer engagement | netnography | social marketing | social media | women’s empowerment | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Frauen | Women | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853211024472 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012794295