THE MULTI-CULTURAL MANDATE A Tale of Two Social Contexts: Race-Specific Testimonials on Commercial Web Sites
| Year of publication: |
2010
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|---|---|
| Authors: | Elias, Troy ; Appiah, Osei |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 50.2010, 3, p. 250-265
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