The multi-layered nature of the internet-based democratization of brand management
| Year of publication: |
2013
|
|---|---|
| Authors: | Asmussen, Bjoern ; Harridge-March, Sally ; Occhiocupo, Nicoletta ; Farquhar, Jillian |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 9, p. 1473-1483
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