The Multi-Sensory Sort (MuSeS) : a new projective technique to investigate and improve the brand image
Luca Cian; Sara Cervai
| Year of publication: |
2011
|
|---|---|
| Authors: | Cian, Luca ; Cervai, Sara |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 14.2011, 2, p. 138-159
|
| Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Messtechnik | Measurement technology | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009153394