The multichannel challenge : integrating customer experiences for profit
Hugh Wilson, Rod Street and Lindsay Bruce
| Year of publication: |
2008 ; First edition.
|
|---|---|
| Authors: | Wilson, Hugh |
| Other Persons: | Bruce, Lindsay (contributor) ; Street, Rod (contributor) |
| Publisher: |
Oxford : Elsevier, |
| Subject: | Multikanalvertrieb | Multichannel strategy | Kundenservice | Customer service | Kundenintegration | Customer integration |
| Description of contents: |
pt. 1. The case for multichannel -- pt. 2. Developing multichannel strategy -- pt. 3. Making multichannel work in practice.
|
| Extent: | 1 online resource (xxii, 218 pages) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-08-057012-9 ; 978-1-136-35666-7 ; 978-1-136-35670-4 ; 978-1-136-35671-1 ; 978-1-138-44104-0 ; 978-0-7506-8711-9 |
| Other identifiers: | 10.4324/9780080570129 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014499608