The multichannel customer’s service experience : building satisfaction and trust
Year of publication: |
June 2016
|
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Authors: | Fernández-Sabiote, Estela ; Román, Sergio |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 10.2016, 2, p. 423-445
|
Subject: | Employees’ customer facilitation behaviors | E-psychological benefits | Satisfaction | Trust | Multichannel service retailing | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Einzelhandel | Retail trade | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Arbeitszufriedenheit | Job satisfaction | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy |
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