The Multicollinearity Illusion in Moderated Regression Analysis

Numerous papers in the fields of marketing and consumer behavior that utilize moderated multiple regression express concerns regarding the existence of a multicollinearity problem in their analyses. In most cases, however, as we show in this paper, the perceived multicollinearity problem is merely an illusion that arises from misinterpreting high correlations between independent variables and interaction terms

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Year of publication:	2014
Authors:	Disatnik, David
Other Persons:	Sivan, Liron (contributor)
Publisher:	[2014]: [S.l.] : SSRN
Subject:	Regressionsanalyse \| Regression analysis \| Schätztheorie \| Estimation theory
Description of contents:	Abstract [papers.ssrn.com]

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Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Marketing Letters, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 21, 2014 erstellt Volltext nicht verfügbar
Source:	ECONIS - Online Catalogue of the ZBW

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