The multidimensional effects of a small gift: Evidence from a natural field experiment

Using a large natural field experiment, we demonstrate that a small unconditional gift (pen) more than doubled both small (survey) and large (blood donation) responses. We find no evidence that the opportunity for a small response crowded out the larger response; asking participants to also complete a survey directionally increased donations.

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Year of publication:	2013
Authors:	Garbarino, Ellen ; Slonim, Robert ; Wang, Carmen
Published in:	Economics Letters. - Elsevier, ISSN 0165-1765. - Vol. 120.2013, 1, p. 83-86
Publisher:	Elsevier
Subject:	Reciprocity \| Gift exchange \| Blood donation \| Charitable behavior \| Field experiment

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Type of publication:	Article
Classification:	C93 - Field Experiments ; D64 - Altruism
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010665683