The multifaceted nature of banks' annual reports as informative, promotional and corporate communication practices
Donatella Malavasi
| Year of publication: |
2010
|
|---|---|
| Authors: | Malavasi, Donatella |
| Published in: |
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication. - Bern [u.a.] : Lang, ISBN 978-3-0343-0591-4. - 2010, p. 211-233
|
| Subject: | Großbank | Large bank | Geschäftsbericht | Corporate annual report | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Westeuropa | Western Europe |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009013052