The Multiple Convergent Processing Model of New Product Development
| Year of publication: |
1994
|
|---|---|
| Authors: | Hart, Susan J. ; Baker, Michael J. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 11.1994, 1, p. 77
|