The mutual influence between entrepreneurial marketing and causal and effectual entrepreneurship : an empirical study in an emerging and developing economy
Carla Marieli Delmiro Capeli and Victor Silva Corrêa, Helena Belintani Shigaki, and Pedro Lucas de Resende Melo
| Year of publication: |
2025
|
|---|---|
| Authors: | Capeli, Carla Marieli Delmiro ; Corrêa, Victor Silva ; Shigaki, Helena Belintani ; Melo, Pedro Lucas De Resende |
| Published in: |
Journal of small business & enterprise development. - Bradford : Emerald, ISSN 1758-7840, ZDB-ID 2031784-0. - Vol. 32.2025, 1, p. 125-150
|
| Subject: | Causal entrepreneurship | Effectual entrepreneurship | Entrepreneurial marketing | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up | Unternehmer | Entrepreneurs | Marketing | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSBED-04-2024-0197 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015271811