THE NAME OF THE GAME IS FRANCHISING

The catering industry forms the subject of our first market analysis report. It is an industry which has been much criticised for its indifferent marketing and its inefficient use of labour. Ray Davey argues here that only franchising will help the independent caterer to survive.

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Year of publication:	1973
Authors:	Davey, Ray
Published in:	Retail and Distribution Management. - MCB UP Ltd, ISSN 2396-9083, ZDB-ID 2796714-1. - Vol. 1.1973, 1, p. 23-27
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb017715 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014990298