Background and Objective: This paper posits that market-oriented economies foster narcissistic behavior due to their focus on profit, private ownership, competition, and free markets. The research presented demonstrates that while overall levels of narcissism remain stable, certain political groups and leaders exhibit higher levels of narcissism compared to the general population. Due to the visibility and attention-seeking nature of narcissistic individuals, values such as self-promotion, prioritizing personal gain, blame-shifting, diminishing others, and populist rhetoric become normalized. These trends contribute to right-wing populism, social injustice, and climate change denial. The paper elaborates on the dynamics of narcissism and the use of gaslighting as a manipulation tactic to scapegoat particularly vulnerable societal groups and the field of Social Work itself. Conclusions will be substantiated with examples from politics and business, highlighting the risks posed by narcissistic leaders. The article aims to offer a framework for understanding the rise of right-wing populism in Europe and the USA, which may hinder progress towards a socially, economically, and ecologically sustainable society. Method: The article is based on an integrative literature review. Conclusion: The article suggests considering human personality when selecting leaders and analyzing political movements. It highlights the role of social work in forming social and economic structures that encourage empathic, responsible, and diligent behavior rather than narcissistic behavior. The article notes the need for further research to support social change and innovation. Additionally, it offers recommendations for policymakers, educators, and social workers.
