The Narrative Paradigm as a Perspective for Improving Ethical Evaluations of Advertisements
| Year of publication: |
1994
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|---|---|
| Authors: | Bush, Alan J. ; Davies Bush, Victoria |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 23.1994, 3, p. 31-42
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