The nature and methodological implications of the cognitive representation of products
Claes Fornell ; Michael D. Johnson
| Year of publication: |
1986 ; Rev
|
|---|---|
| Authors: | Fornell, Claes ; Johnson, Michael D. |
| Publisher: |
[Ann Arbor, Mich.] |
| Subject: | Werbepsychologie | Psychology of advertising |
| Extent: | 41 S |
|---|---|
| Series: | Working paper. - Ann Arbor, Mich. : [Division of Research, Graduate School of Business Administration, the University of Michigan], ZDB-ID 2953027-1. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Kopie Literaturverz. S. 38 - 41 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000731740