The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Lisa Peñaloza; Jenny Mish
| Year of publication: |
2011
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| Authors: | Peñaloza, Lisa ; Mish, Jenny |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 11.2011, 1, p. 9-34
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009870752