The nature and role of different types of commitment in inter-firm relationship cooperation
Neeru Sharma, Louise C. Young and Ina Wilkinson
| Year of publication: |
2015
|
|---|---|
| Authors: | Sharma, Neeru ; Young, Louise C. ; Wilkinson, Ian F. |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 1, p. 45-59
|
| Subject: | Buyer-seller relationships | Commitment | Cooperative advantage | Relationship value | Lieferantenmanagement | Supplier relationship management | Unternehmenskooperation | Inter-firm cooperation | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Vertrauen | Confidence | Kooperation | Cooperation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526571