The nature and understanding of value : a service-dominant logic perspective
Stephen L. Vargo and Robert F. Lusch
| Year of publication: |
2012
|
|---|---|
| Authors: | Vargo, Stephen L. ; Lusch, Robert F. |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 9.2012, p. 1-12
|
| Subject: | Marketingtheorie | Marketing theory | Werttheorie | Theory of value | Service-Dominant Logic | Service-dominant logic | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009572489