The Nature and Understanding of Value: A Service-Dominant Logic Perspective
Year of publication: |
2012
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Authors: | Vargo, Stephen L. ; Lusch, Robert F. |
Published in: |
Toward a better understanding of the role of value in markets and marketing. - Bingley : Emerald, ISBN 978-1-78052-912-7. - 2012, p. 1-12
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Subject: | Service-Dominant Logic | Service-dominant logic | Marketingtheorie | Marketing theory | Werttheorie | Theory of value | Produktentwicklung | New product development |
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