The nature of slacktivism : how the social observability of an initial act of token support affects subsequent prosocial action
Kirk Kristofferson; Katherine White; John Peloza
| Year of publication: |
2014
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|---|---|
| Authors: | Kristofferson, Kirk ; White, Katherine ; Peloza, John |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 6, p. 1149-1166
|
| Subject: | Altruismus | Altruism | Motivation | Sozialpsychologie | Social psychology | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010353441