The necessity of collaboration in branding : analysing the conditions for output legitimacy through qualitative comparative analysis (QCA)
Erik Hans Klijn, Jose Nederhand and Vidar Stevens
| Year of publication: |
2022
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|---|---|
| Authors: | Klijn, Erik-Hans ; Nederhand, Jose ; Stevens, Vidar |
| Subject: | Branding | collaboration | governance | legitimacy | stakeholder involvement | Stakeholder | Markenführung | Brand management | Legitimität | Legitimacy | Qualitative Methode | Qualitative method |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14719037.2021.2000252 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013190374