THE NEED FOR STRATEGIC FLEXIBILITY

How can today's business cope with increasing uncertainty? The answer lies in opening up avenues of strategic flexibility. The authors tell how.

Year of publication:	1984
Authors:	Aaker, David A. ; Mascarenhas, Briance
Published in:	Journal of Business Strategy. - MCB UP Ltd, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 5.1984, 2, p. 74-82
Publisher:	MCB UP Ltd

Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb039060 [DOI]
Source:	Other ZBW resources

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