The neglected demand curve: how to build one and how to benefit
| Year of publication: |
2008
|
|---|---|
| Authors: | Docters, Rob ; Schefers, Bert ; Korman, Tracy ; Durman, Christine |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 6051315. - Vol. 29.2008, 5, p. 19-25
|