The Net Promoter Score interrogated through a services marketing lens : review and recommendations for service organizations
Hazel Lacohee, Anne Souchon, Peter Dickenson, Louise Krug, Fabrice Saffre
| Year of publication: |
2024
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|---|---|
| Authors: | Lacohee, Hazel ; Souchon, Anne ; Dickenson, Peter ; Krug, Louise ; Saffre, Fabrice |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 66.2024, 2/3, p. 241-260
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| Subject: | net promoter score | service organizations | critical review | loyalty | word-of-mouth | Virales Marketing | Viral marketing | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry | Verkaufsförderung | Sales promotion | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853231218605 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584478