The Netflix effect : exploring the nexus of content exposure, destination appeal, and behavioural intention
Year of publication: |
2024
|
---|---|
Authors: | Kim, Jeong Hyun ; Kim, Jungkeun ; Chung, Namho ; Koo, Chulmo |
Subject: | AIDA | film tourism | Korea | media contents | Netflix | online streaming platform | reception theory | screen tourism | visit intention | Urlaubsverhalten | Holiday behaviour | Filmwirtschaft | Film industry | Südkorea | South Korea | Konsumentenverhalten | Consumer behaviour | Tourismus | Tourism | Online-Marketing | Internet marketing | Streaming-Dienst | Streaming service |
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