The new business road test : what entrepreneurs and executives should do before writing a business plan
John W. Mullins
| Year of publication: |
2010 ; 3rd ed
|
|---|---|
| Authors: | Mullins, John W. |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Unternehmensgründung | Business start-up | Geschäftsmodell | Business model | Marktforschung | Market research | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 315 S. ill 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2006 Includes bibliographical references and index |
| ISBN: | 978-0-273-73279-2 ; 0-273-73279-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003929104