The new direct marketing : how to implement a profit driven database marketing strategy
David Shepard Associates. With individual contributions by Rajeev Batra ...
| Year of publication: |
1995 ; 2. ed.
|
|---|---|
| Other Persons: | Batra, Rajeev (contributor) |
| Institutions: | David Shepard Associates (contributor) |
| Publisher: |
Burr Ridge, Ill. [u.a.] : Irwin |
| Subject: | Direktmarketing | Datenbanksystem |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 493 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 1-55623-809-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004227810