THE "NEW ECONOMY" AND THE ENTREPRENEUR: REASSESSMENT AND PERSPECTIVES IN THE CONTEXT OF XXI CENTURY

Industrial revolutions, the progress in IT industry, the growth rate of developing new technologies, global competition, liberalization of markets, continue to demand change, globalization of market, economic and financial crisis are just some of the causes that have contributed to the restoration of a new global economic with direct impact on business entrepreneur. Changes socio-economic level paradigm is reflected both in changes to management and organization paradigms enterprise activity in the product market, at work, at the performance that follows the entrepreneur. In this article we tried a summary of mutations in these paradigms, mutations that will rearrange and reposition the business entrepreneur in the current context of a sustainable economy, based on knowledge, so-called \"new economy\".