The New Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products
| Year of publication: |
2011
|
|---|---|
| Authors: | Hardenbrook, Donovan |
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 28.2011, 7, p. 550-550
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Web 2.0 | Business‐to‐business | Business‐to‐consumer | Social media | Consumer behaviour | Business strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/07363761111181545 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014848927