The New Luxury Experience : Creating the Ultimate Customer Experience

by Wided Batat

Preface -- Part I:The Evolution of Luxury: From Object to Experience -- Chapter 1: Luxury, Back to Origins -- Chapter 2: The New Experiential Luxury Marketing Model -- Chapter 3: Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends -- Part II: The Big Five Strategies to Designing the Ultimate Luxury Experience -- Chapter 4: Capturing Luxury Customer Values -- Chapter 5: Experiential Branding of Luxury -- Chapter 6: Experiential Setting Design -- Chapter 7: Luxury Staff Training -- Chapter 8: Consumer Initiation into Luxury -- Part III: Challenges for the Future of Luxury Experience -- Chapter 9: Alternative Market Research for Understanding Luxury Experience -- Chapter 10: How Millennials and Post-Millennials are Reshaping Luxury -- Chapter 11: Is Luxury Experience Compatible with CSR? -- Conclusion

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Year of publication:	2019
Authors:	Batat, Wided
Publisher:	Cham : Springer
Subject:	Luxury experience \| Luxusgüter \| Luxury goods \| Marketing \| Luxusgut \| Erlebniskauf \| Luxusgüterhandel \| Erlebnismarketing \| Markenpolitik

Extent:	1 Online-Ressource (XXVII, 240 p. 41 illus)
Series:	Management for Professionals Springer eBook Collection Springer eBooks / Business and Management
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-01671-5 ; 978-3-030-01670-8
Other identifiers:	10.1007/978-3-030-01671-5 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012398506