The New Marketing Myopia: Critical Perspectives on Theory and Research in Marketing

The articles presented in this special issue of EJM have been selected from those which were presented at the "Rethinking Marketing" symposium which was held at Warwick Business School in July 1993. This symposium set out to provide a participative forum for discussing new ways of thinking about marketing, both as a discipline and a profession. It also set out to bring together a group of people who share an interest in bringing novel and provocative ideas and perspectives to a wide range of marketing topics - some hoary, some heavy, some handy, but never hackneyed.