The new marketing research systems : how to use strategic database information for better marketing decisions
David J. Curry
| Year of publication: |
1993
|
|---|---|
| Authors: | Curry, David J. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Marktforschung | Statistik | Datenverarbeitung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVII, 397 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-471-53058-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004140130