The new meaning of customer value: a systemic perspective
| Year of publication: |
2011
|
|---|---|
| Authors: | Pynnönen, Mikko ; Ritala, Paavo ; Hallikas, Jukka |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 6051315. - Vol. 32.2011, 1 (1.1.), p. 51-58
|