The new review economy : third-party review sites, reputation, and neo-liberal public relations in the digital age
Alison N. Novak
| Year of publication: |
2021
|
|---|---|
| Authors: | Novak, Alison |
| Publisher: |
New York, NY : Routledge, |
| Subject: | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Digitale Medien | Digital media |
| Extent: | 1 online resource. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-000-21548-9 ; 1-000-21548-2 ; 978-1-000-21546-5 ; 1-000-21546-6 ; 978-1-000-21547-2 ; 1-000-21547-4 ; 978-1-003-09943-7 ; 1-003-09943-2 ; 0-367-56707-5 ; 978-0-367-56707-1 |
| Other identifiers: | 10.4324/9781003099437 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013182480