The new rules of lead generation : proven strategies to maximize marketing ROI
David T. Scott
| Year of publication: |
2013
|
|---|---|
| Publisher: |
New York, NY [u.a.] : AMACOM, American Management Association |
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Direktmarketing | Direct marketing | Messebeteiligung | Trade fair participation | Return on Investment | Return on investment |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 280 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index Introduction: who should read this book?What is lead-generation marketing? -- Defining your leads -- Developing your lead-generation strategy -- Using lead-generation tactics -- Calculating the costs -- Lead-generation marketing tactics -- Introduction to online lead-generation advertising -- Search engine marketing -- Social media advertising: Part I: Facebook and Linkedin -- Social media advertising: Part II: Twitter advertising -- Selecting and targeting a mailing or contact list -- E-mail marketing -- Direct mail marketing -- Trade shows -- Integrated lead-generation marketing -- Notes -- Index. Introduction: who should read this book? -- What is lead-generation marketing? -- Defining your leads -- Developing your lead-generation strategy -- Using lead-generation tactics -- Calculating the costs -- Lead-generation marketing tactics -- Introduction to online lead-generation advertising -- Search engine marketing -- Social media advertising: Part I: Facebook and Linkedin -- Social media advertising: Part II: Twitter advertising -- Selecting and targeting a mailing or contact list -- E-mail marketing -- Direct mail marketing -- Trade shows -- Integrated lead-generation marketing -- Notes -- Index. |
| ISBN: | 0-8144-3261-1 ; 978-0-8144-3261-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009720439