The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
David Meerman Scott
| Year of publication: |
c 2013 ; 4. ed.; completely rev. and updated
|
|---|---|
| Authors: | Scott, David Meerman |
| Publisher: |
Hoboken, New Jersey : Wiley & Sons |
| Subject: | Marketing | Öffentlichkeitsarbeit | Public relations | Online-Marketing | Internet marketing | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Virales Marketing | Viral marketing | World Wide Web 2.0 |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXIII, 439 S. Ill., graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Online version: New rules of marketing & PR N=(DLC) Previous edition: 2011. - Includes bibliographical references and index Erscheint: 01. Juli 2013 |
| ISBN: | 978-1-118-48876-8 ; 978-1-118-71107-1 ; 978-1-118-71120-0 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009789114