The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business
David Meerman Scott
| Year of publication: |
c 2014
|
|---|---|
| Authors: | Scott, David Meerman |
| Publisher: |
Hoboken, New Jersey : John Wiley & Sons, Inc |
| Subject: | Verkaufsförderung | Sales promotion | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Online-Handel | Online retailing | Nonprofit-Organisation | Nonprofit organization | Verkauf | Verkaufstechnik | Kundendienst | Online-Marketing | Big Data |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XI, 260 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-118-82785-7 ; 978-1-118-93910-9 ; 978-1-118-93911-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010418353